Sunday 11 April 2010

Romance

This has to be my favourite campaign of all time. 'Romance' by Ralph Lauren (2007) definitely caught my eye and still to this day the ad captures the beauty and intensity of love.

The perfume itself is very subtle with a delicate flory scent. the packaging is very simple but sophisticated, very Ralph Lauren. Still to this day this is very memorable ad as I think it captures the differences in what men and women think of romance is.


Women's Ad for Ralph Lauren

In the campaigns the photography is black and white showing the intimacy caught between these two people:

"They stood facing each other. Neither spoke. He reached up with his strong, capable hands and slid her crisp, white blouse off her shoulders and down her arms, binding her wrists delicately behind her. His fingertips traced their way back up her arms. He took her gently by the shoulders and pressed his forehead to hers. She looked down, her eyes gazing first at his chest, then down past his rippling stomach, to where his tanned, supple skin contrasted against the white of his jeans. She closed her eyes, afraid that the moment might vanish, but the warmth of his breath on her soft eyelids told her that this moment — this man — was indeed real.

Her haltered top restrained her heaving bosom but it could barely contain her beating heart. She leaned into him, arching her back slightly to maintain contact. He reached up and lifted her chin. She almost couldn't bear to look at his face for fear losing herself forever in his deep brown eyes. He slid his hand onto the back of her neck and pulled her softly, gently, toward him…pausing just as their lips were about to touch.

“I will love you forever,” he whispered as the rest of her world melted away. "

A very sensual and touching scene setted easily sweeping a girl off their sweep to their prince charming.


Men's Ad for Ralph Lauren:

Although this is black-and-white, the tones are used to be much darker in the photo. With the hair flying and a more blurred picture of the man and woman; it is sure that this is an action shot of the passion involved these two people. The woman's face is so longer visible, but this is doesn't really matter as it is suppose to be appealing to the man.
And yes his shows that the man is very much in command of the situation:

"He grabbed her roughly and spun her around, pulling her toward him and thrusting his tongue into her mouth."
As you can tell a much more hot and steamy atmosphere is conveyed.

Two completing different perspectives on Romance, but both are very appealing!

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